Beauty Trends to Look Forward to in 2021

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According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.

The Future of Beauty: Trends Shaping The Global Beauty Industry In 2020. More than any other category of consumer goods, the beauty industry is driven by trends. And the last few years has seen the emergence of many new trends – each promising to revolutionise the industry; organic, transparency, fitness and wellness.
Skin care continues to dazzle as one of beauty’s fastest growing categories, but the demands on brands are intensifying just as rapidly.
With demands moving so fast, it is little wonder that indie skin care brands, with their ability to be nimble and react swiftly to current consumer demands, are doing so well.

Skin care is a hotbed for shifting and opposing trends. Slow beauty and skip-care has come to the fore, yet it remains a fast-paced category that continually churns out new products.

Natural skin care has been booming, while science-led skin care that mimics dermatological results has simultaneously thrived. But the one consistent theme is that skin care, as a category, continues to boom throughout the world.

“There has never been a better time for indie skin care brands, as a lot of what would previously have been considered a hindrance to their success can now be transformed into their core strengths,”

The launch of brand campaigns such as Blume’s CelebrateSkin initiative have also helped to fuel the rise of acne positivity. The self-care brand’s campaign features a photo campaign picturing models with acne and shows that people “can celebrate and be proud of their skin – regardless of its adherence to outdated, unattainable societal standards.”
More brands could provide consumers with communities to support and educate them through the use of online forums or webinars to tackle the side effects of acne, which often include low self-esteem and lack of confidence.

Personalisation is the crystal ball of skin care. From skin-analysing mirrors to DNA-based prescribed face care, over the past five years this growing sector has started to shine a light on the possible directions the industry will travel to arrive at the future of skin care.

The latest evolution brings personalisation into the home, with skin tech devices that deliver freshly formulated and individually tailored skin care for immediate use – a breakthrough that moves the trend to the next level from both a technological and formulatory perspective.





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