Why Marketing is the best field today

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Marketing has different types -- from Database Marketing to social media marketing, it’s very vast.
You get to connect with loads of people. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you're a people person.


Fields of marketing:

  • Market Research. Market research entails collecting, analyzing and interpreting information about what people buy and why they buy it.
  • Brand Management. 
  • Advertising and Public Relations.
  • Promotion. 
  • Sales.
  • Retailing.
Marketing is used by virtually every organization, both commercial and public, and the quality of that marketing often determines a business’s success or failure. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organization – each needs good marketing to succeed, and each requires a different kind of sell.

Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. Few jobs hinge on creativity and innovation the way marketing does.

You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use.

Not surprisingly, the terms people most frequently associate with the marketing career path roles are sales, branding, product promotion, market research, advertising and public relations. And job openings related to such functions are most frequently seen in newspapers, job sites, and social media.
Marketing is the most lucrative thing you can understand if you want to earn money. Maybe not as a job, but as an entrepreneur or business consultant. Stick with marketing if you want to truly provide value and thereby truly earn money.
The rising trend of digitizing businesses has created the need for a new kind of professionals: ones well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective email advertising campaigns, community blogs, web pages, social media postings and more, all aimed at successfully connecting with today’s internet-savvy consumers. The demand for knowledgeable digital marketing professionals is growing exponentially.

The digital marketing career field encompasses many niche jobs. Digital marketing includes, but is not limited to, the following positions:

  • Online Content Developer
  • Social Media Marketing
  • Search Engine Optimization Specialist
  • Business Analytics Specialist
  • Brand Management
  • Mobile Marketing Specialist
  • Web Designer
  • Professional Blogger
  • Search Expert
  • Email Marketer






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